What is Digital Marketing and How Do I Begin?

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What is Digital Marketing and How Do I Begin?

Due to a wide number of digital platforms with each having its particular policy and mode of functioning, prior strategic planning for digital marketing is crit

It is common knowledge that marketing is critical in the growth of an organization. Marketing is necessary for reasons ranging from brand recognition to customer involvement. Organizations continuously attempt to utilize the latest platforms and methods to enlarge their marketing reach in a quick and substantial form. Digital marketing has evolved as the latest destination of this quest. Digital marketing is a form of marketing that employs the worldwide network created by internet and cable/satellite network services to target the potential customer and audience base through social media websites, digital advertisement, and email, search marketing, etc. Digital marketing includes not only the promotion of products and services but also selling. Due to a wide number of digital platforms with each having its particular policy and mode of functioning, prior strategic planning for digital marketing is critically important.

There could be various entering points in the field of digital marketing. The choice between the platforms depends upon the kind of customer base and product type. Social media websites such as Facebook, Twitter, Instagram etc. are easier, friendly and newest platforms. These websites allow two forms of outreach: through business accounts and handles, and advertisement. The former works as a base to promote and sell the products and services. However, in this case, it is the customer and the audience who has to reach for the page or account. In contrast, the advertisement on social media websites reaches the desired audience. Some social media website also allows the companies to choose the target audience through interest, behavioral, and demographic-based targeting through paid advertisement.

Social media marketing is another platform for digital marketing. Search engine software such as Google and Bing etc. is a popular destination to look out for the digital presence of an organization or company. Although the search engine employs complex algorithms, however, there could be various means by which an organization can ensure the supremacy of its website domain and social media page in search results. Including certain keywords in your website pages that the target audience and customer is most likely to search. When looking for the product and services of your category, links that allow the audience to reach your website and platforms from any other digital platform, and paid promotion of your website to be reflected as the primary on search result are various means of search marketing.

Email marketing is based on the contact and feedback aspect of digital marketing. It is a more intimate form of engaging with the potential as well as old customers and audiences. Email marketing involves the creation of contact data. This data involves all the email contacts of the customer and audiences who have agreed to share and receive information and latest developments through emails. There are many methods of creating an email marketing campaign. However, it is necessary to ensure that ethical practices such as seeking permission of the interested customer and audience are of utmost priority.