Important Aspects of Search Engine Optimization and Its Merits
Now we will discuss search engine optimization, and we will know what it is. Search engine optimization is a routine procedure that involves different activitie
Suppose you are looking for a service or information then where you will search for that? The internet is the right place to find everything. You can browse the internet and see millions of businesses and companies addressing your needs. The search engine is the most viable and vibrant segment of the internet. Today at present more than 4 billion people in the world are active users of the internet. Hence you cannot afford to rule out the value and impact of search engines. Moreover, if you are hiring an SEO Services Dubai company, make sure it has the required capability.
Now we will discuss search engine optimization, and we will know what it is. Search engine optimization is a routine procedure that involves different activities to make your website compatible with search engines. In short, an SEO campaign aims to create an authority to the website to get the top position over the search engine. Now the question is, why businesses are fighting for the top spot in search engines? Internet users prefer the top 3 results, which is why people concentrate on picking that spot. Now it's time to understand the mechanism of SEO
SEO has two categories (1) On-page (2) Off-page
However, people also want to know about black hat SEO and white hat SEO, and we will discuss everything. A renowned SEO Dubai agency, Megabyte, has a valid point that On-Page SEO is the first step, but you need to perform the following task before that.
First of all, if the client has assigned you a website, you must check whether the search engine blacklists the website's domain. You can do it by taking the help of several tools.
After that, you must perform SEO audit report to analyze the website's current SEO score. There are many tools, such as woo rank, iwebchk, etc.
With SEO audit report, you will get to know the website's current SEO score and area where you need to work.
It also needs to check the spam score of the website.
If the website has already done SEO, then you must also check the quality of backlinks.
You can ask for the website's search console so that you can check the health of the website.
Google Analytics will tell you traffic sources to understand which segment should be focused on more.
SEO, along with social media, is an excellent blend for website traffic and ranking. Even the best Social media marketing Dubai suggests that one should combine SEO and SMO/SMM campaigns to get desired results.