Importance of off-page SEO

Importance of off-page SEO

SEO plays a vital role in your website rankings. Either it is on-page SEO or off-page SEO, both are equally important.

The collective set of activities that are done outside your website so that your website gets good rankings in Search engine page results is called off-page SEO. The main emphases of off-page SEO are creating relevant and quality backlinks. In this blog, we will discuss why off-page SEO is important.

Why off-page SEO is important?

Any website needs to put some effort into achieving proper recognition by Google and off-page SEO is one of them that can do that for your website. Off-page SEO focuses on link building. These links are acquired from multiple sources.

Links are an important component of off-page SEO. The following are the main types of links:-

Natural Links

Those links which come naturally to your website is called a natural link.

Built Links

Those links which gain via outreach

Created Links

Those links which gain via self submissions on PR, directories, and forums.

Ways of doing off-page SEO for your company

Now that we’ve established how important off-page SEO is to a website’s success, we can delve into the specifics of how to improve off-page SEO.


If you want to generate linkable content for your website, then blogging is a good way. Blogs are ways to grab natural links. When people can comment on your blogs and share that, your content gets noticed by many. This way you can get brand mentions.

Link building

Backlinking is an important way of off-page SEO that generates links naturally. If the reputable websites link back to your website, nothing can be better than that. Also, links can assist users to easily find out what they are searching for.

To measure the expertise, trust, and authority of your website, links are used. Following off-page SEO strategies:-

  • Creation of quality blogs.Reaching out to different people.
  • Reaching out to different people.
  • Sharing content on social media.

Influencer marketing

The power of influencer marketing is not hidden from anyone these days. An influencer is a person who promotes your brand on their YouTube channel or any social media platform.

Social media marketing

Social media platforms are much effective in creating brand awareness among people. It doesn’t impact the rankings of your website, but yes it has a contribution in building brand credibility in the audience. You can vary social media platforms for promoting your brand. Also, you can add your blog link in Facebook posts, Linkedin posts, and also you can make use of quora for link building.

Writing for publications

When you write for publication, indirectly you advertise your business. This allows you to grab a different category of leads on your website. Also, it can showcase your writing skills too.

Influencer marketing is a policy that recognizes people who have a strong influence on a brand's industry or target audience. Here you can build good relations with influencers and pay them good money, they can promote your brand like anything.

Final Thoughts

SEO plays a vital role in your website rankings. Either it is on-page SEO or off-page SEO, both are equally important. In this blog, we have discussed the importance of off-page SEO. We hope this blog has cleared all doubts. Megabyte offers SEO services in Dubai. In case if you want to know something regarding SEO, comment below, and ask directly. Also Follow us on Twitter, Facebook, Linkedin, and Instagram.