Crucial Branding Mistakes Companies Make and How to Fix Them?
Is your company struggling to connect with your audience because of the lack of proper branding services?
Small to medium-sized businesses struggle a lot in the early stages of their growth. They make mistakes that can sabotage their progress in the market. One such mistake they make is getting their branding wrong.
Bad branding can cost companies millions of dollars, putting most of them out of business. Nevertheless, many companies ignore this fact and instead focus on their sales, overhead costs, product manufacturing, and others that branding goes far behind in their planning. By the time they realize the potential of the right kind of branding, it is too late.
To stay on the safe side of business development, knowing essential branding mistakes is crucial. Take a minute to review these branding mistakes most companies make in all stages of their lives. Avoiding these mistakes will allow you to stay on track in your business.
Confusing Branding And Marketing
Branding is a lot different than marketing. Yes, you heard it right. Although there is a lot of crossover between the two, branding defines your brand and tells your customer who you are as a company. In contrast, marketing helps you connect with your potential buyers and get them to purchase your products or services.
Professional Branding services help in creating a company’s name, logo, vision, and design. Always go for branding first and then marketing.
Not Setting Guidelines Of Your Brand
A company lacking guidelines is untrustworthy to its customers. You must set guidelines for your brand to create an identity in the market. You would have seen many big brands maintaining their brand guidelines, such as Nike, KFC, or more.
Brand guidelines also mean setting a style guide for your brand. This can include:
● Logo designs
● Fonts style and size
● Visuals and imagery
● Color schemes
● Writing styles
Make sure you have a consistent branding guideline across all platforms, whether physical or social media. With a proper guideline, your brand would be cohesive and consistent. This would improve your impression. Avoid cheap brand identity and designing logos in unprofessional software.
Related Post: How Branding Helps A Business Grow Stronger
Underestimating The Importance Of A Logo
Your company’s logo is a sign that anybody recognizes whenever they see it. Consider McDonald’s logo. Seeing it from a distance tells you instantly that there is a McDonald’s outlet there.
The logo is the company's face, and everyone recognizes it if it has been in the market for a long time. Another good branding strategy is to stick with one logo design. It creates a more lasting impression.
Overlooking content mistakes and not proofreading your content can be a big mistake while publishing. When you become familiar with your work, the chances are that you may overlook such mistakes.
Proofreading is essential in content making. Install the right kind of proofreading tools before publishing the content. Hire keen observant people who adhere to quality content and maintain proofreading principles throughout its lifecycle.
Taking Your Brand Too Far
It is not necessary to be the master of everything. After all, nobody can be. One such example is when McDonald’s tried to introduce their pizza range but failed. Do you see what happened here? It was a brand extension process that went wrong.
Many companies have realized that brand extensions can go wrong in their process of brand development. However, that doesn’t mean that you can’t try out new things. It's good to introduce new things to your brand if your budget allows it. Otherwise, it will just be another branding mistake on your part.
Not Connecting With The Relevant Audience
Wrong targeting of the audience can lead to your brand failure. You must know who your brand is for. What you like may not be good for your brand. Know your target audience by asking questions such as:
● How old they are
● What they do
● Where they live
● What are your audience’s needs?
● What is your brand providing them?
Connect with your audience on a personal level if you want to have successful branding. This way, your audience would be more receptive and engaging.
There are lots of other mistakes people make in branding. A strong branding consultant can help you in developing the right strategy for your branding. Big businesses spend millions of dollars on it, while small businesses can read about what to do and which mistakes to avoid.