6 Questions To Ask Your Digital Marketing Agency
Getting the best digital marketing partner is a tough task. The article lists the top questions you should ask your digital marketing agency before hiring.
Are you planning to make your business more popular online by hiring a digital marketing agency? Or maybe you were let down by the previous agency you hired? And now you plan to be extra careful with your choices.
Whatever the cause is, while hiring the digital marketing agency, proper homework is important. Make sure to ask the right questions to get the right partner to spread your business message online.
The inclination of business towards digital marketing has made the business of digital marketing an attraction for new entrants. Like any other industry, not all firms are capable and able to perform their duties well. You have to try your best to shy away from the black sheep in the market.
The easy way to do it is to ask the right questions and assess the firms on the basis of their answers. Here are some of the questions you should ask a digital marketing firm before hiring them. A professional and qualified agency should be able to answer these questions easily.
Do You Outsource Work?
A good digital marketing agency is always transparent about the source of the work you are receiving. Professional agencies are capable enough to provide you all in-house services. They always give you a named contact to discuss your project or campaign and make changes whenever you want.
How Do You Keep Updated With Industry Changes?
If an agency team has been working for a long time, that’s great. It shows that they are experienced, but things in the digital marketing world change rapidly. Ask their agency about what efforts they make to keep themselves updated on the changing industry trends.
Social media marketing is the basic component of digital marketing, and these platforms change their algorithms without any notice and whenever they want. Only professionals can figure out the changes and drive new strategies to overcome these algorithms and perform well.
A professional digital marketing agency will not hold back to inform you about their training programs and appraisal of self-learning to keep pace with swift changes in the market. All these will enable them to deliver industry-leading service to your business.
What Tools Do You Use?
Digital marketing is a tool-centric industry. Even the best marketers depend on third-party tools to improve the impact of their campaigns and monitor if their strategies are paying the best possible results.
When hiring a digital marketing service, make sure you ask them about the tools they use. Different marketing goals need different strategies and tools.
For example, if your goal is to align sales and marketing teams, and your digital marketing agency does not guide your employees on using CRM and has little knowledge about it, they might not be the best help in achieving your goals.
Similarly, if you seek help for SEO, then your marketing agency should have expertise in tools like SEMrush, Ubersuggest, Buzzsumo, Moz, etc. even if you don’t understand some of the tools mentioned by your marketing agency, it is still important to ask, you can always look them up on the internet.
What Are You Proud Of?
Apart from the crafted case studies on the agency’s website, an agency passionate about their work will be able to showcase sample campaigns hitting the goals. So, put the companies in the expressing situation and ask them about their point of difference.
What Metrics Are Included In Your Reports?
CTR, CPC, conversion rate of keywords, landing pages, change in website traffic, and so on. Your digital marketing agency should be able to provide easy-to-read yet clear reports on how your paid campaigns are performing.
How Much Will It Cost?
Ask the estimated costs needed to run online campaigns and possible return on investment. Remember, cheaper is not always the best. Don’t forget to ask for a formal service contract. A contract should have information about the deliverables and how long the contract stands active? You can also ask about the terms and conditions of contract termination or renewal.