Keeping Retail Open For Business

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Keeping Retail Open For Business
Published in Cycle Ontario | about 1 year ago

For retail to stay open they need more foot traffic or do they? Maybe looking after your current customers needs will generate the extra sales you need to grow

For retail to stay open they need more foot traffic or do they? Maybe looking after your current customers needs will generate the extra sales you need to grow and/or keep the doors open. I really hate the cell phone companies sales strategy where they are always giving new customers some incentive to sign up, but forgetting those that have been with them in some cases for years.

Here are some strategies to use to reward your loyal customers. You will increase your sales per customer and in the end possibly attract a new customer or two :

Knowledge– with the digital age among us customers are more savvy and highly researched. They expect to come to store for that first-hand knowledge and find out how a product or garment actually performs in the field or on the trail. Sales people who have used their products find the customer trusts them.

Passion – You can’t teach this, you feel this. As fluffy as this may sound, if a customer talks to someone who cares, they will buy. Apple is a great example of this, their staff care, are highly trained but more than that, they are passionate.

Up-selling– Every good sales person can up-sell the product if they listen. Not every customer can be up-sold to, but most can. Shoes need socks. Bikes often need helmets. If you focus your time on listening and not talking, you can up-sell 90 per cent of the time. People come to the store to spend money, let’s help them do that.

Time and Personal Service– Everyone likes to feel special or unique, just because they are buying a pair of socks from a retailer should have no bearing on how they are treated. If you can give every customer the WOW experience every time, regardless of spend, they will return. Even better get their name and use it… just don’t get it wrong!

Added extras – Most wholesalers have freebies, which as store staff we find a massive perk of the job. If you can get some of these freebies set aside and give them to selected customers as a thank you, they will return and buy more.