Email Drip Campaign: Ultimate Strategy for both Sales and Market
Email Drip Campaigns are only effective when they’re personalized and highly targeted.
Drip campaigns or you may be familiar with its other names like drip marketing, automated email campaigns, autoresponders, email marketing automation, and so on. Different names but same concept i.e. automatically sending marketing emails based on pre-defined triggers or schedules. In this article, we are going to put the spotlight on the email drip campaign so you can understand it better.
Let’s have a look at the most usual type of drip campaign. As soon as a person subscribes to the campaign, one email will go out instantly. The first email could be welcome or something like an introductory email. The next email will go after 3 days or even a week later based on your strategy. There is another type of email drip campaign known as behavioral emails that are triggered based on the activity of users like signing up for the newsletter, making a purchase, raising a customer service ticket, or something like that.
How effective Email Drip Campaigns are?
In order to determine the effectiveness of drip campaigns an email marketing campaign suite known as Emma conducted a research study and collected some promising results. According to the study, the targeted email drip campaign has managed to generate 18 times more revenue as compared to the globally sent emails. If you understand the concept of drips then you’ll realize that the outperformance is meant to happen. Since you have only sent emails to those who are genuinely interested in your products and services.
Another aspect in which drip campaigns have come on top is the click rate. Compared to traditional email marketing, drip marketing has improved CTR (Click through rate) by 119%. It indicates more of your efforts are turning into results, which is obviously a positive sign for everyone.
Some ideal and proven ways of using Drip Campaigns
Since its introduction, every business has found its own way of using the email drip campaign. And the best thing is that drips have managed to work along with different marketing strategies. However, while doing so it has never deviated from the main objective of keeping the user engaged.
Below we have enlisted the 10 best practices of automated drip campaigns, you can use any one of them for your business or might give birth to a new idea of your own.
Abandoned cart emails
New product release
Benefits of Email Drip Campaigns
Drip campaigns are able to do out-of-the-world things for you like it can give a reason to the inactive users to come back and use your products and services again i.e. re-engagement. Also, they can keep enlightening your customers with information about the features of your products and tell them what they’re missing out on. Check out the more benefits below.
Heightened user engagement: When you provide information to your customers at the crucial points then it will keep you on top of the mind of your customers. For this, you need to show customers what they exactly need to see and what is better than a personalized autoresponder for this purpose.
Improved user experience: When we provide personalized content to the customers, it becomes more relevant to the customers thus improving the user experience. A great example of this is personalized product recommendations when sent via drip campaigns. It makes a customer feel satisfied.
Email drip campaigns not only help in engaging the customer but also improves the sales and revenue of the company eventually. For this, you might need to use some marketing automation tools like Mailchimp with SuiteCRM, which helps you create a personalized email list and send the automated drip email from a centralized platform.