Creative Marketing Ideas for Small Businesses
Here are several outside-the-box marketing ideas to help you improve your business’ public standings.
Running a small business requires business owners and entrepreneurs to juggle many things. You need to concern yourself with the quality of your product or your service, the satisfaction of your customers and your clients, satisfaction of your employees, the financial ins and outs, as well as plenty other things specific to your business venture.
And then there is marketing. Most business owners see marketing as a sort of necessary evil. They understand its importance, but they want to be bothered with it to the least possible extent. Promotional campaigns cost money, and their success is anything but guaranteed. Let’s face it, with every market growing more and more crowded and with stiff competition at every step of the way, these days it is extremely difficult to make your business stand out among your peers. With this in mind, here are a few tips on how to implement some outside-the-box ideas that could potentially improve your business’ public standings.
Yes, marketing is necessary, but the fact that everybody knows it means that everyone is putting in some sort of a promotional effort. Working on a limited budget means that everyone is pretty much doing the same thing. Now, you can rely on your business speaking for itself, but if you’re not getting any new clients interested there will be no one to spread the word.
Successful marketing is essential in attracting a clientele, and the goal is to stand out, to be unique and distinguished. According to the Raffles Milano master’s degree in visual design and communication, it is extremely important to know how to deal with the complexities at stake in institutional communications and the development of products and services and to truly appeal to new customers. For this reason, the visual design should be seen as the art of commitment.
Quality marketing is all about knowing the market. Assuming your market is your local community, being involved in it and understanding the way it breathes can go a long way in choosing the right course of action. You should utilize social networks not as a promotional vehicle, but as a way to understand what attracts the attention of your community.
The key is identifying the values and the tastes prevalent on the market, and then formulating the right approach. Sometimes it will mean aligning yourself with the community leaders, other respectable businessmen, or any persons of interest. In other cases, it could mean connecting your business with a global audience. This is where constant localization can certainly help, capturing cultural nuances in the global market.
Nothing says good publicity like charity work. Identifying a cause that speaks to your client base and rallying behind it will improve your public perception, and potentially develop a lasting bond between your clients and your brand. Just remember to go for the maximum public splash. If you write a hefty check, make it known, but a better option is to throw an event of some sort (a charity run, fundraiser, etc.) that will engage the community and invite its members to take an active part. If you’re smart and creative, the media will do the publicity work for you.
By now you should have already designed a striking, eye-catching logo. Now go and put it on everything. Your goal with your logo and your brand is for it to become familiar, almost like common knowledge. Don’t neglect the significance of promotional items and invest some time and thought in choosing those that will draw the attention.
If you follow any of the previous advice and throw a community event, make sure you print out some T-shirts, brochures, stickers and anything else you find suitable, all with your logo prominent on it. You can even go with customized labels on drink bottles to really make a splash. Remember that the only way to get noticed is to be different.