B2B Buyer Persona Template

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B2B Buyer Persona Template
Published in B2B Marketing | 4 months ago

Create B2B buyer personas to effectively target the right audience with relevant messaging.

This b2b buyer persona template was originally posted on Manceppo.

Your buyer persona in the blink of an eye

In B2B content marketing buyer personas are often used to effectively target the right audience with relevant messaging. A B2B buyer persona is fictional person who embodies the characteristics of your best potential customers. The persona represents your typical customer.

Buyer personas are typically given a name and described with demographic details, interests, and personality. You’ll better understand their challenges, pain points, and motivations.

Components of our B2B Buyer Persona Template

Key components of a complete B2B buyer persona typically include:

  • A fictional name
  • Symbolic picture
  • Background
  • Trends & Challenges
  • Demographics
  • Objectives
  • Concerns
  • Media preferences
  • Preferred content formats & tone of voice
  • Personality archetypes

B2B Buyer Journey Template

Download this B2B buyer persona template here to formulate your key buyer personas.