Why Backpack Billboard Is Ideal For Grassroots Advertising
Backpack billboards: explore this creative advertising concept.
You can place your brand on Backpack Billboard and make them alive with Augmented Reality!
The shift in the Advertising Industry
The use of OOH and billboards will most likely experience more decline in the coming weeks, given the growing number of cases of infection in the United States. Businesses that dearly need to get the word out about their enterprise will have to embrace new-age advertising to stay in business. This means more customers will abandon billboard advertising to adopt indoor ads; a strategy which brands trying to avoid the cut-throat cost of sign advertising have happily been using to market themselves in recent times.
Incorporated Augmented Reality to Backpack Billboard
Marketers are Using AR Advertisement
Now you can incorporate Augmented Reality (AR) to your advertising materials adding life to your ads. Augmented reality prints have enables brands to track conversions on their traditional advertising methods. Experts expect that the trend will keep growing, and that many brands will keep enjoying the convenience offered by this modern advertising. According to a recent study, the era of AR advertising and marketing will continue to the future.
According to statistics, 40% of consumers say they would pay more for a product that they could customize in Augmented Reality (AR). Besides, nearly 1 Billion people worldwide use AR in different application areas. When it comes to ad conversion rate, it depends on how impressive your advertisement is. Therefore, use of Augmented Reality advertising makes it possible for brands to generate a higher Ad recall rate.
The New York Times aptly described the effect of the pandemic on outdoor advertising as a ‘seismic shock’. Even Coca-Cola is among the companies that have limited their ad campaigns during the coronavirus crisis, the New York Times report says. Long story cut short; a lot of companies are hitting the brakes on billboard ads and other forms of OOH advertising and are also pulling back until the coast clears.
Have you ever wondered why some companies can spend billions of dollars on advertising campaigns only to get a few hundreds of customers? Well, the conversion rate has a lot to with the impact of the message on the target audience. It is why unconventional tactics like backpack billboards could be the answer.
Creative OOH with Mobile Billboards
Globally, the amount of money going to advertising campaigns is expected to breach the half-a-trillion dollar mark in 2019. In particular, the internet is increasingly becoming pivotal in ad campaigns. eMarketer expects digital platforms to account for more than half of the total ad spend in 2019 in the US. Traditional media like TV and radio will account for less than half of the total ad spend. It has happened for the first time in the history of the industry. Comparably, digital platforms like Facebook, Google, and Amazon will account for 54.2% of the market share.
From the preceding, the need for brand visibility is more urgent today than ever before. Competition is getting tougher hence the need for brands to grow their presence through creating awareness. However, the enormous sums of money that go to advertising budgets do not always achieve the objectives. As such, there is a need for more innovative means of selling the brand to the target audience.