The basic idea behind placemat advertising is to present information about your business in an elaborate, hard-to-miss manner to prospective clients around you.
Placemats are mounted on tabletops in local dinners and restaurants where your potential clients visit for a break or lunch. Because of the nature of placemat advertising, it is best suited for local brands.
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So, while your target audience is having their favorite meal in a local restaurant, they are presented with targeted ads on tabletops. Usually, the placemats have several ads displayed on them, but the main advantage of placemat advertising is the high exposure it guarantees you. You can be sure that many people – who visit the restaurants for a eat in or take out – will eventually come in contact with your business, for at least 2 minutes. That’s long enough to create an impression on a potential customer.
Placemat advertising typically puts your business in front of thousands of people, thereby giving you really high visibility. Another advantage it offers, when compared to other conventional means of advertising, is that it is targeted and not random. As mentioned earlier, this is a great way for local businesses to spread the word about their enterprise. And what’s more, it is cost-effective. In fact, placemat advertising is one of the most affordable ways to advertise your business. It is also ideal for local events, where awareness needs to be created. Actually, the cost of designing and printing the ads are quite cheap compared to many other advertising methods.
Usually, placemat advertising companies have an agreement with several restaurants, where your ads are going to be displayed. So, you might want to find out the coverage of the company designing your ads. That way, you are certain that your ads are going to be seen by the target audience. The ads are run for a period of three to four months, which is enough time for your business to be noticed. Typically, you can expect to be in front of 6,000 to 7,500 people by the end of that period, depending on the restaurant you use. Meanwhile, you could use several restaurants at a time. These are details that you can work out with the ad company.
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Placemat advertising is an interesting way to achieve high visibility at affordable rates in front of an audience, most relevant to your business. In today’s rapidly changing advertising industry, this form of advertising is an effective way to break away from the overcrowded digital and OOH advertising media. This is targeted at indoor customers and in a relaxed mood, as against being in motion, which is why they are more likely to engage with your brand easier than they would with a massive and expensive billboard ad. Hence, it is ideal for small businesses, such as gyms and local malls, who may not have the money to run expensive ads.