Pharmacy Bag Advertising
Pharmacy Bag Advertising will still be an effective method.
Pharmacies are considered essential business and they will be less affected by the lock down. The trend is to see a higher traffic of consumers going to pharmacy chains to buy overall medicine and groceries.
By the end of the crisis, billboard companies may not only be counting their losses in billions of dollars, many of their customers might have moved on to embrace other more pocket-friendly advertising alternatives. These alternatives are indoor-directed, and have proven to be equally effective, perhaps even more effective than the conventional outdoor methods. Aside from the fact that they are more expensive, it is difficult to track engagement for out-of-home ads. In fact, small businesses face more challenges trying to get a marketing space in the highly competitive ad industry.
While the OOH industry will decline, Pharmacy bag Advertising will emerge as an effective advertising method that will make your consumer associate your brand with healthcare.
Bag Advertisement is usually applied by niche advertising agencies that aim to overcome traditional methods of advertising to get the attention of consumers. Traditional advertising has been witnessing a decline in the effectiveness so there is a greater demand for point-of-sale communications and its ability to offer precise audience targeting.
Another factor that contribute to the success of agencies using bag advertising is the smart way to retain consumers attention as marketers target on creating an cognitive stimulus that evokes surprise by placing ads in unusual locations and with unconventional methods that had never used before.
Similar method can be used for consumables as door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards, valet tickets, restaurant placemats and dry cleaner hangers.
New location/opening of healthcare business: place your pharmacy bags advertising in strategic addresses to make the local community aware of the new location of your healthcare business
Awareness programs: make the audience aware of healthcare campaigns during specific seasons e.g. flu season.
Healthy nutrition: ideal for food and beverage industry to promote their healthy product line.
Pharma and Biotech: promote your brand or new medicine targeting specific demographic profile.