Mobile Digital Billboard
OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too.
According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June.
The first thing that comes to mind when talking about mobile billboard truck is cost.. However, the costs vary depending on whether your ad campaign uses a digital mobile billboard or a static one. For a 6-inch by a 10-inch digital billboard, you should be ready to pay up to $1,800 for a single truck per 8 hour day. However, you may pay more depending on the timing of the ad campaign as well as the kind of market you are targeting. On the other hand, a static billboard attracts a cost of about $1,000 per truck for an 8-hour day.
The cost of using a mobile billboard truck for ad campaigns is high, while there is no guarantee of achieving the expected return on investments (ROI). It is because such ad campaigns do not enable businesses to pinpoint the exact demographics of the consumers that they would like to reach. As such, the level of brand engagement and direct action that results from the campaign is very low.