How Do Marketers run Augmented Reality OOH?

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How Do Marketers run Augmented Reality OOH?

Augmented reality integrates digital information with the physical environment.

Today, we see advertisers using AR to integrate traditional and digital advertising platforms. The integration has been through the introduction of augmented reality OOH.

According to a 2020 AR statistics, consumer spending accounted for over 37% of global AR expenditure. The global AR market size is expected to grow considerably in the coming years. Therefore, businesses that wants to transform their advertising needs to adopt the new technology. In this post, we look at some of the top trends of augmented reality OOH. Keep reading to find out what you can expect when it comes to the use of AR in advertising.

1. Businesses Will Deliver More Targeted Ads

Using augmented reality OOH will enable businesses to achieve their dream of delivering the right ads to the targeted audience. This is because AR technology helps the businesses to track Ad conversions, and match these ads to a certain advertising approach. In that regard, the business can tweak the advertisements, and match what the target audiences want or expect to see.

2. Businesses Will Achieve Higher Ad Interactions and Engagements

Using augmented reality OOH will enable businesses to reach a wider audience. In turn, this means more engagements, and the ability to double ad interactions at a lower advertising cost. In that regard, if you are looking for the best approach of ensuring your advertisements attract higher interactions, it is time you switched to augmented reality OOH. Through AR, you have the potential to reach the mobile users through highly targeted advertisements.