Gas Station Advertising
COVID-19 will change the current station advertising strategies
The ripple effects from the COVID-19 crisis continue to spread throughout the business world, with the advertising industry now feeling its destructive effects. There are still many uncertainties as to how the next few months will impact the global community, both professionally and personally, so it is essential to look at both spectrum to make educated decisions regarding advertising investments.
Marketers will have to adapt. It will be key for their survival to staying on top of the latest trends, watching the data for insight. The increased “work from home” periods will naturally lead to an increase in the time spent at home. A survey conducted by the platform Numerator indicated many industries are shifting their advertising messaging. As example, restaurants are pivoting to food delivery message. The food industry has been quick to pivot their messaging to focus on in-home delivery options.
The consumer behavior is changing to carefully stay-at-home. People are not going to gas stations and there is no exposure to gas station advertising. According to Global Web Index’s ninth release. Nearly half of global consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdowns ease. There is yet more fear towards outdoor public venues with 60% of consumers anticipating that they will wait for ‘some time’ or ‘a long time’ before attending events there.
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home. Adzze has been investing heavily in extending the capabilities to offer advertising options that goes along this new trend. One of these concepts is to advertise on pizza boxes and door hangers.