Gas Station Advertisement
Businesses are attention seekers. It is a message that continually rings in the ears of marketers as they design an ad campaign for their clients.
One creative and unconventional OOH tactics is to place ads in gas stations using the space in the gas pump or gas tanks as advertising space. Gas stations are one of the most visited locations across the US. Further, the US is one of the most car-dependent regions in the world, even more than Europe. As such, it is almost a guarantee that a message will gain maximum traction when placed at a gas station. Usually, the ads contain eye-catching visuals that are immediately recognizable to the target audience.
Gas station advertisement begins by the business identifying the ideal location for ad placement. Then, the ad agency of choice designs the ad, which could be a gas pump topper or any other design. Advertisers place the ad where the target audience cannot avoid it. All while refueling, the audience gets to engage with the message and, perhaps, get recruited as new customers.
If you have a feeling that gas station advertisement is not facilitate optimal brand visibility and engagement, there are some alternatives. One of them includes in-the-hand advertising. In-the-hand advertising is a medium that enables businesses to market their brands inexpensively. Particularly, this medium delivers your brand directly to the target.
Consider, for example, a pharmaceutical company that wants to inform potential about a new product. This company can custom print pharmaceutical bags and then deliver then to desirable pharmacies. Every time a customer buys products from the pharmacy, they carry the bag with them. On the way, more people will see the ad on the bag. Therefore, this will further spread the reach of the brand cheaply.