Covid-19 pandemic disrupted several industries. One of the worst hit industries is advertising.
Advertisers who relied on the traditional advertising methods could no longer attract conversions, compared to the case before the pandemic. Therefore, advertisers switched to digital advertising. The digital advertising approach would become overcrowded, nearly unaffordable, and adverts got shorter attention span. Therefore, it was hard to gain conversions, and it was clear that the advertisers had to switch to creative and even funny advertisement methods.
Although often described as funny advertisement method, the In hand media would soon become the best option. Examples of these funny advertisement methods that worked during and even post the lockdown included: