Coffee Cup Advertising
Coffee Cup Advertising is a unconventional way to surprise the recipient of the message.
Usually, each venue distributes approx. 1,000 coffee cups/month, generating an estimated total of 0.75M impressions. It works as a small moving billboard that the consumer will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift. The advertisement can not be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure. Coffee Cup Advertising provide an additional exposure to other viewers who are in the surrounding. The unconventional nature of this type of advertising makes it memorable while touching a logo while grabbing a coffee.
This concept is sub-segment of ambient advertising that its been proven by research studies (1,2) to demonstrate better perception and engagement in comparison to traditional OOH.
Comparison to traditional OOH
Advertising with billboards takes a considerable time, energy and money. The flexibility is limited as most billboard companies require advertisers to close long-term contracts. If your campaign strategy requires flexibility and multiple messages delivered at specific times, billboards are not the right media. Billboards are also difficult to target. Many commuters are subjected to dozens of billboards each day with limited attention span. Billboards becomes easy to be ignored and the short exposure limits the recall rate of the audience.