Coffee Cup Ad
The logo and message of the advertiser are printed on sleeves that protect coffee drinkers from hot coffee.
The coffee cup ads are distributed to the coffee shops the advertiser selects. Specific targeting is enabled with an in-house tool to profile the demographic profile and identify specific coffee venue addresses
The reach of Coffee Cup Ad
Each venue distributes approx. 2,500 coffee cups/month, generating an estimated total of 1.7M impressions. Think this as small moving billboard that the audience will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift. The advertisement can not be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure since the coffee cup ads provide an additional exposure to other viewers who are in the surrounding.