Choosing the right advertising method is crucial to your business.
Cartvertising refers to a marketing tactic that provides targeted, repetitive, and high brand exposure using the shopping cart. Whenever a consumer walks into a grocery store, chances are that he will take the shopping cart, even when he wants to pick a few supplies.
A creative marketer can leverage on the shopping cart to achieve brand exposure to the target consumers. Therefore, the marketer designs a creative advert and sticks it to the shopping cart. The shoppers will see the advertisement throughout the shopping journey, which means that the advertiser is enjoying increased brand exposure.
We have seen how Cartvertising works. Now, we look at whether the method of marketing is effective. So, what are the benefits of Cartvertising?