What is the role of a graphic designer? | Aaron Iacono

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What is the role of a graphic designer? | Aaron Iacono

Graphic designers create visual designs that inspire, educate, and engage customers using computer software or their hands.

Advertisements, brochures, newsletters, and reports, among other things, have their general layout and production design created by them.

Graphic Design Careers are classified into various categories.

Logo design and Brand Identity

Graphic designers specializing in brand identity and logos develop, propose, and design new and current companies, organizations, products, and services with creative, powerful visual identities. Symbols, like fonts and colors, are essential to brand identity. They require a unique combination of colors, structures, and designs that will be used to represent the brand almost everywhere—from websites to company buildings to commercials. Designers may create business cards, letterhead, advertising, and various graphic design outputs that feature the new brand identity while building or updating it.

Packaging Design

Package designers must be passionate about designing 3D shapes, including inside and outside packaging. Their role is to create designs that protect the product during shipment, capture a customer's eye in a store, and then inform and persuade shoppers when viewed up close. This design form requires initial sketches, computer effort, and physical mockups to evaluate every angle. Another crucial part of this job is good awareness of packaging materials and their environmental impact.

Layout and Print Design

Layout and print designers strive to establish the optimum balance of text and graphics in magazines, books, newspapers, brochures, posters, and other printed goods, generating visually pleasing and easy-to-read designs. Placing imagery, font, and typeface is essential for layout and prints graphic designers, especially when working with vast amounts of text. Working knowledge of printing techniques and production is also required for success in this field.

Web and Mobile Design

Designers can specialize in these two types of graphic design as long as they understand the industry standards and best practices for the media they're working with. Designers in these positions create the pages, layout, and visuals for apps and websites, collaborating closely with developers to ensure that their designs are feasible and beneficial. They also aid with the navigation, structure, and user experience of a website or app, ensuring consistency, order, and simplicity across all pages or screens. Knowing the fundamentals of coding will help you succeed in this field.

Aaron Iacono is a graphic designer who creates visual concepts with his hands or software. He got his bachelor's degree in graphic design from the INY Institute of Arts and Design.  Aaron Iacono is a writer that works in both print and digital media.